Rooftop Salsa Is Here for Good!

In an attempt to do our little part in the battle to save the planet from heat exhaustion, we are here to make a positive impact in our community. Here's how we'll do it:

• 1. We will reduce the "heat-island" effect endemic of big cities by capturing and reusing the heat released by buildings.
• 2. We will grow, dice and can delicious, healthy salsas for sale in local markets and for donations to McDonald's-stricken parts of our area.
• 3. Our primary method of growing crops, hydroponics, will use 80% less of the water that would be required to grow the same amount of food outdoors in the ground, thus contributing to the sollution and not the problem of the water crisis.
• 4. Our salsas and the ingredients grown on their behalf will not contribute one drop to the agricultural runoff which leads the world as a source of water pollution.
• 5. We will lower the energy required to regulate the temperature of the building on which our greenhouses rest by acting as the building's insulator, both cooling in the summer and heating in the winter.
• 6. We will help stimulate the local economy by hiring local labor and buying our needed equipment and supplies from local vendors.
• 7. Through strategic partnerships, we will increase the visibility of the viability of urban agriculture-related industry, which we hope will spark a massive movement in our country towards sustainable food systems.

Rooftop farming is nothing new, and it's nothing fancy. It's thoughtful, though. And it's remarkable that rooftop farms don't crown the tops of all buildings by this date, in February of 2010. How slowly we've progressed.

Rooftop Salsa isn't some half-baked scheme to capitalize on the green movement. We are true believers. We've had just as much eco-Kool Aid as you, thank you, and we'd like another cup please. Because we don't think that "being green" is any better or worse than "being tall" or "being big-footed": to us, caring about our planet--rescuing forests from the saw, or rivers from the sludge--is just part of who we are. If we can leave nature alone, just stop encroaching into the few wild places left on earth, and still feed ourselves, then we think nature will be so much sweeter. By supporting us, you're suporting our vision for a better world.

If we ever stray from that promise, we hope you'll let us know; Rooftop Salsa is here for good!

!!Gracias!!

-Rachel, Ian and Jake